The 3 themes that will get more and more pronounced now and in the future are:
Categories
Month: March 2011
Categories
Psychology of Influence
Robert Cialdini’s Influence: The Psychology of Persuasion is one of the best books I ever read on the subject, describing in detail the factors behind influence
The 6 weapons of influence:
(1) reciprocity – if you offer help to someone, chances are he/she will feel obliged to reciprocate
- Attack: how do you get someone’s help? In reality, I believe that’s why we tend to help others ( usually in the first instance)
- Defend: when are the moments where you are manipulated to feel obliged to help others?
Categories
What is 90% tit-for-tat?
We talked about game theory and the prisoner’s dilemma in the previous post (Click here for Part 1: Game theory in 5 minutes). The implication is real and thus it is vital that we understand the best approach to adopt in such situations
Recall that the problem with the prisoner’s dilemma is that one’s action is dependent on the other party’s action. Obviously the problem is we don’t know what’s the other person’s action is going to be! If only!
There are 2 distinctive scenarios here:
- one off circumstances
- repeated circumstances
Categories
Game theory in 5 minutes
The prisoner’s dilemma is a fundamental problem in game theory that demonstrates why two people might not cooperate even if it is in both their best interests to do so
Why? Refer to the following payoff table (scale of 1-5, with 5 being the highest)
- Both cooperate – 3 points each
- One party cooperates and the other party defects
- the one who defects = 5 points (reason: taking advantage of the one who cooperates)
- the one who cooperates = 0 point (reason: being taken advantage of)
Categories
The Conscious Competence Theory
Categories