Categories
Mental

Psychology of Influence

Robert Cialdini’s Influence: The Psychology of Persuasion is one of the best books I ever read on the subject, describing  in detail the factors behind influence

The 6 weapons of influence:

(1) reciprocity – if you offer help to someone, chances are he/she will feel obliged to reciprocate

  • Attack: how do you get someone’s help? In reality, I believe that’s why we tend to help others ( usually in the first instance)
  • Defend: when are the moments where you are manipulated to feel obliged to help others?