The latest craze in Malaysia is arguably the Big Bad Wolf sale from 7 – 23 December 2012. It is the biggest book sale in the world with more than 3 million books offered at steep discounts. I was told that the mastermind behind this is the same couple who run BookXcess. I would be very much […]
Entries Tagged as 'Big Bad Wolf 2012'
The Jevons Effect
December 19th, 2012 No Comments
Tags: Big Bad Wolf 2012 · Income effect · Jevons effect · Jevons paradox · Mind · others · Rebound effect · Substitution effect
