Robert Cialdini’s Influence: The Psychology of Persuasion is one of the best books I ever read on the subject, describing in detail the factors behind influence The 6 weapons of influence: (1) reciprocity – if you offer help to someone, chances are he/she will feel obliged to reciprocate Attack: how do you get someone’s help? In […]
Entries Tagged as 'consistency'
Psychology of Influence
March 18th, 2011 3 Comments
Tags: authority · commitment · consistency · human behaviour · influence · liking · reciprocity · scarcity · social proof
