dimpledbrain

The conceptual framework for a man's search for meaning

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Entries Tagged as 'Dan Heath'

The Elephant and The Rider

December 29th, 2013 1 Comment

I first read about the concept of the rider and the elephant in Switch by Chip and Dan Heath. From that book I traced the source back to a guy called Jonathan Haidt, the author of The Happiness Hypothesis. He has been teaching psychology using this concept for more than a decade now. Please follow […]

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