I first read about the concept of the rider and the elephant in Switch by Chip and Dan Heath. From that book I traced the source back to a guy called Jonathan Haidt, the author of The Happiness Hypothesis. He has been teaching psychology using this concept for more than a decade now.
Entries Tagged as 'Reason and Passion'
The Elephant and The Rider
December 29th, 2013 1 Comment
Tags: Chip Heath · cumulative advantage · Dan Heath · Daniel Kahneman · Jonathan Haidt · Kahlil Gibran · Reason and Passion · self control · Switch · The Happiness Hypothesis · Thinking Fast and Slow · Top 10 List
The Ellsberg Paradox
January 13th, 2013 No Comments
The Dilemma: Suppose you have 2 urns in front of you, Urn A and Urn B . Both urns contain red marbles and black marbles. Urn A has 50 of each colour, making it to a total of 100 marbles, but Urn B’s mixture is unknown. What we know however is that it also contains 100 […]
Tags: certainty of information · Ellsberg paradox · Jonathan Fields · Khalil Gibran · others · Reason and Passion · social judgement · uncertainty
