I first read about the concept of the rider and the elephant in Switch by Chip and Dan Heath. From that book I traced the source back to a guy called Jonathan Haidt, the author of The Happiness Hypothesis. He has been teaching psychology using this concept for more than a decade now. Please follow […]
Entries Tagged as 'self control'
The Elephant and The Rider
December 29th, 2013 1 Comment
Tags: Chip Heath · cumulative advantage · Dan Heath · Daniel Kahneman · Jonathan Haidt · Kahlil Gibran · Reason and Passion · self control · Switch · The Happiness Hypothesis · Thinking Fast and Slow · Top 10 List
